THE LORE

Ideas and insights from inside the minds of Moore's Lore Media.

Strategy

"I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"

On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.

5 OF MY FAVE SG CREATORS FOR A FRIDAY

There is so much incredible creativity happening in Singapore right now if one just turns over a few rocks. Here are five different...

THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF

I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...

WHY INVOKING THE 'BLITZ SPIRIT' FOR BREXIT IS THE WORST COMMS STRATEGY EVER!

"My ambition will be to guide our country to the sunlit uplands – a future for our children and grandchildren of aspiration, tolerance...

WHY DID I WAIT 3 WEEKS TO POST MY MOORE'S LORE LAUNCH VIDEO?

If I asked anyone to describe me I am pretty certain the phrase 'shrinking violet' would be unlikely to come up. I was a precocious...

5 STORIES OF GIVING BY 5 GIFTED SINGAPOREAN FILMMAKERS

From the the 1970s through the 1990s Singapore was focussed on the business of nation building, developing a national narrative around...

VISUAL STORYTELLING LESSONS FROM A TWO-TIME OSCAR SHORTLISTED CINEMATOGRAPHER

On 3rd of January the Singapore Association of Motion Picture Professionals, along with Singapore's IMDA of course, hosted an evening...

DOES BLACK MIRROR'S 'BANDERSNATCH' HERALD A NEW ERA IN INTERACTIVE STORYTELLING?

Have you see it yet? Have you? HAVE YOU? When a new must-see TV show is released these days there’s always people who go around...

NO MORE "PRODUCTIVITY PORN" PLEASE

Kudos to my fellow scribe Nat Eliason for calling out “struggle porn” i.e. the glorification of the hustle over the win leading hustlers...

REVIEW: 'A SQUARE WORLD' IS STORYTELLING AT ITS PUREST

I have a confession to make... Twice a year, at the turn of winter to spring and of summer to autumn I get a little teary-eyed. I’m not...

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