THE LORE

Ideas and insights from inside the minds of Moore's Lore Media.

Strategy

MOORE'S LORE ON MONEY FM 89.3

DJ Elliott Danker and I on the Marketing Monday segment talking about businesses can get started with content marketing on Money FM 98.3.

INNOVATION IN THE AGE OF CORONAVIRUS: 5 AGILE SME'S ACTING FAST!

Just as war accelerates the pace of innovation so does a crisis. here are just 5 SME’s that are crushing innovation the age of Coronavirus.

HOW TO RETAIN A LIVE ONLINE AUDIENCE

5 ways to retain an audience for online training and events.

HOW TO NEGOTIATE WITH FREELANCERS & SMALL BUSINESSES

The meeting had gone well, a brief taken and, a week or so later, a response delivered. Then it all went quiet...

HOW TO AVOID A MID-LIFE CAREER CRISIS

I hate my birthday. It’s like New Year’s Eve except all that pressure to have a great time is focussed solely on me, which is the surest...

HOW TO BE A DIVERSITY ALLY IN 2019: A GUIDE FOR STRAIGHT, WHITE DUDES (LIKE ME!)

Dear straight, white, brethren, it's going to be 2019 in a few days and I wanted to catch you before you decide on all your resolutions...

NO MORE "PRODUCTIVITY PORN" PLEASE

Kudos to my fellow scribe Nat Eliason for calling out “struggle porn” i.e. the glorification of the hustle over the win leading hustlers...

IS THERE ANY REAL RETURN ON VIRTUAL REALITY?

Economies of scale essential when it comes to monetising content. Only when audiences reach the hundreds-of-thousands can the cost of...

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