THE SOCIAL DILEMMA FOR ADVERTISERS: IS IT ETHICAL?
What is the role of advertisers in supporting Big Tech's mission to addict us to social media at the expense of society's health?
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THE LORE
Ideas and insights from inside the minds of Moore's Lore Media.
Strategy
Neal Moore
- Nov 25, 2019
- 2 min
"I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"
On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.
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Neal Moore
- Aug 26, 2019
- 3 min
IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?
When I say the word influencer, what do you think? And would you trust that thought for finance advice? Well, Singapore's MoF did just that!
10
Neal Moore
- Feb 26, 2019
- 2 min
THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE
In my last post, The Marketer’s Dilemma Pt.1: Paying For Strategy vs. Paying For Stuff, I shared with you a conversation I had with a hot...
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Neal Moore
- Feb 19, 2019
- 2 min
THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF
I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...
20
Neal Moore
- Dec 8, 2018
- 3 min
EVERYTHING IS NOT CONTENT
Every year, depending on what "year of" it is; mobile, social, data, whatever, some dolt exclaims that EVERYTHING is, in fact, mobile,...
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