BIO

Trained originally as an actor then as a journalist, I have been telling stories professionally for over 25 years on stage, on screen and online in the UK, USA and Singapore where I've been based since 2009.

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In 2010 I co-founded Click2View, Singapore's first dedicated content marketing agency, which served world class clients including AIA, Ben & Jerry's, Canon, Cisco, Citibank, Google, HSBC, Panasonic, Singtel & Visa (and still does).

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After seven years at the helm I got the infamous itch so I sold my stake in Click2View and spent a year writing, developing and producing two short films, a sitcom and a podcast series. This led to a role as Head of Content & Business Development with Southeast Asia's largest independent factual production company, but I'm not destined to work for someone else so…

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In 2019 I founded Moore's Lore Media, initially to help people and organisations, including the Asian Development Bank, AIA, Lazada, Singlife, Telstra Ventures, TWG Tea, UPS and the UNDP, tell better stories for business impact.  However, in 2024 I pivoted in response to popular demand and personal desire to offer business coaching to creative people, communications coaching to business people, plus hosting and moderating for podcasts and events.

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​​​​​​​​​​​​​​​Finally, in 2023 I co-founded Pretty Neat Productions to develop and produce original audiodrama, film and TV co-productions between east and west with '80s optimism and '90s independent spirit.​

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Along the way I have been featured in Asian Entrepreneur, Inc. ASEAN, Marketing Magazine, Mumbrella Asia, Singapore Business Review, South China Morning Post, The Guardian, on Australia+, BBC Asia Business Report, BBC Talking Business with Linda Yueh and Money FM. ​

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