We wanted to focus on specific stories that would demonstrate the UN: philosophy of aligning yourself, your business and your life in such a way that you are able to make decisions and take risks with speed, agility and direction. We took a journalistic approach to finding those stories and came up with the concept of asking business leaders about the most UN:thinkable decision they'd ever made.

Next we had to develop a format that was original, distinctive, classy and consistent. We structured each episode around five key questions and opened with a curious quote followed by an executive summary delivered by UN:venture's founder to draw the audience in whilst allowing him to articulate how the story they're about to hear relates back to the UN: philosophy.

The podcast needed series and episode artwork and a range of social media templates to complement the UN:ventures brand whilst looking distinctive amongst the millions of other podcasts out there. Instead of titling each episode after its guest, who may or may not be well known, we distilled the essence of their story into a punchy headline.

We produced all the episodes remotely using the Riverside FM platform to ensure highest quality audio capture without internet interference, and used Descript to edit episodes and output audiograms.  All the guests were prepped in advance, managed like rockstars and provided with social media assets to promote their appearance to their own networks.

Finally, we dropped all the episodes at once with titles and detailed descriptions to Spotify, Apple and Google Cast but promoted each episode individually once a fortnight with a barrage of quotecards and audiograms across b2b platform LinkedIn (other social media platforms are available!).  Listen to the results below...