ACQUIRING THOUGHT LEADERSHIP (AND CLIENTS) WITH CONTENT

Analytic Partners is, according to no less an authority than Gartner, a Leader in the 2024 Magic Quadrant for Marketing Mix Modelling. Forrester agrees, having named the US company, founded in 2000, as a Leader in the Forrester Wave for Marketing Measurement & Optimisation, Q3 2023.

Despite all this plus China and Singapore offices established in 2008 and an Australia office in 2012, Analytic Partners is barely known in the larger Asia Pacific region. Worse than that, its specialty - Marketing Mix Modelling - is nascent too. That had to change so, in January 2025, AP approached Moore's Lore Media to accomplish three things:

Establish Analytic Partners as a thought leader in the field of Marketing Mix Modelling in Asia Pacific
Develop direct relationship with CMOs across the region, starting in Singapore.
Embed Marketing Mix Modelling as a thing APAC marketers should be doing.

Our insight, based on nearly 20 years working directly with marketers, was that every marketer is overworked and under-resourced with an ever-shrinking budget and a constant battle to justify their existence to leadership. They need data and, even more importantly, insights to define their value and secure their place in the C-Suite once and for all so we proposed a new publication just for marketers called The CMO Office. Here's what happened next...

PREPARATION

In Q1 2025 we delivered a budget, strategy, new brand and positioning, guidelines and templates for stories, invites, release forms and follow up emails from The CMO Office. We then transferred that to the world's most cutting edge content platform, Substack, to build the publication and accompanying YouTube, TikTok, Spotify and Apple Podcast channels.

PUBLICATION

In Q2 2025 we began publishing weekly stories and hosting monthly lunches and podcasts, gaining more than 300 organic subscribers with email addresses in three months and leveraging our network to directly introduce 10 CMOs for quality face-time in the restaurant and the studio.

PROMOTION

In 2H 2025 we will be honing our editorial based on the feedback so far and building our social presence with 80 short videos already in the can for YouTube, TikTok & LinkedIn.

Visit The CMO Office

TESTIMONIAL

"When I joined Analytic Partners in APAC, we had very little market presence in Marketing Mix Modelling - a niche category that needed serious education. The pressure was on to deliver, but we had no resources.

I partnered with Neal and his team because they take a different approach than most agencies. As marketers, we all know consistent, relevant content builds demand and fame, but we rarely execute properly due to time, cost, and setup failures. Neal's team actually delivered on this.

What made the difference wasn't just leveraging tech and AI - it was Neal's 20+ years of human experience as a journalist, film director, actor, and networker layered on top of that technology. This combination of deep creative expertise with smart efficiency hacks enabled our rapid speed to market. In just a few months, we launched The CMO Office across multiple platforms - Substack, YouTube, podcasts, the works.

The real proof? At networking events now, people consistently tell me how much they love reading and listening to The CMO Office. That speaks volumes. We went from unknown to recognized thought leaders in our space, fast.

If you need a partner who executes rather than just talks strategy, Neal's team delivers."

Nikki Taylor

Marketing & Communications Director, APAC

Analytic Partners