STRATEGY

Reach the right audiences with the right stories on the right platforms, consistently, with a thoroughly researched and documented content strategy from Moore's Lore Media.

1. CONTENT AUDIT

It begins with a content audit of what you’re missing, what you’ve got, what’s working and what’s not.

 

(1-2 Days)

4. CONTENT PITCH

Having distilled the outcomes of our brainstorm we will present back to you a range of ideas with channel recommendations.

(1-2 hours)

2. AUDIENCE INSIGHTS

Next we survey a sample of your customers, staff, suppliers and stakeholders to understand their current content consumption habits.

(1-2 weeks)

5. CONTENT STRATEGY

With your feedback and amends we will deliver your final detailed content strategy including distribution plan & budget recommendations.

(1-2 weeks)

3. CONTENT BRAINSTORM

Armed with our audit, insights and your brand assets, we can start brainstorming content ideas.

(2-4 hours)

6. CONTENT CREATION

Sourcing and/or management of best-in-breed content partners to create your content on time and in budget.

(Optional)

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