STORYTELLING

WORKSHOPS & SOLUTIONS

Storytelling seems so fundamental and yet there are many rules and theories, structures and processes that have been laid down by everyone from Aristotle to Stephen King that govern its effectiveness.  

 

By understanding those rules and how they apply to different stories and media you equip yourself and your teams with the tools to create the most compelling stories within your means. 

 

We can help you get to grips with storytelling fundamentals during a half-day hands-on workshop or you can join multiple sessions together for a complete content experience.

WORKSHOPS

CONTENT STRATEGY & STORYTELLING

Understand the strategic frameworks and storytelling techniques that drive audiences & sales.

INTRODUCTION

TO PRODUCTION

Learn how to conceptualise, commission & create the video content you want but can't seem to get.

MOBILE JOURNALISM

& VIDEO PRODUCTION

Learn how to produce professional video content with just your smartphone from first idea to final edit.

ONLINE

MEDIA TRAINING

Webinars, webcasts & virtual events, call them what you will it's all TV in the end, which means media training is a must.

SOLUTIONS

Solutions are a combination of services packaged into a single,

simple framework and price. 

Our Storytelling Solution is designed to uncover your personal or brand narrative in an authentic way, refine it and make it the backbone of all subsequent content and communications.

1. STORY BRIEFING

(1 – 2hrs)

It begins with a 20 - 30 question interview to help us understand, deeply, the journey, purpose and passions that drive your brand, product, service, cause, founder or executive. 

2. STORY RESEARCH

(1 – 2 weeks)

Next  comes a 15 – 30 slide report on each of two competitors and one on the broader industry to see what stories are already being told, who by, and how they’re performing.

3. STORY BRAINSTORM

(1 – 2hrs)

This session starts with a presentation of everything we have learned so far, which acts as a catalyst for a brainstorm with the relevant teams or individuals to find and fill the story gap with a new narrative.

4. STORY PITCH

(1 – 2hrs)

Having distilled the outcomes of our brainstorm we will present back to you a range of stories to consider, choose or combine.

5. STORY LOCK

(1 week)

Having taken into account your feedback and amends we will deliver your final narrative with accompanying imagery that should underpin every communication henceforth.

 
 
 
neal@mooreslore.com
© Neal Moore 2018, All Rights Reserved
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