neal@mooreslore.com
© Neal Moore 2018, All Rights Reserved
  • LinkedIn
  • Twitter
  • Vimeo
  • SoundCloud - Black Circle

STORYTELLING

WORKSHOPS & SOLUTIONS

Storytelling seems so fundamental and yet there are many rules and theories, structures and processes that have been laid down by everyone from Aristotle to Stephen King that govern its effectiveness.  

 

By understanding those rules and how they apply to different stories and media you equip yourself and your teams with the tools to create the most compelling stories within your means. 

 

We can help you get to grips with storytelling fundamentals during a one-hour theory presentation or a four-hour practical workshop.  You can even join multiple sessions together to create whole learning & development days.

WORKSHOPS

UNDERSTANDING STORYTELLING

Five factual fundamentals and six scripted secrets.

UNDERSTANDING

VIDEO

Tools and techniques for painless productions.

MAKING

MOBILE MOVIES

Producing professional video with your phone.

CRUSHING

CONTENT MARKETING

What is it, why should you do it and how?

SOLUTIONS

Solutions are a combination of services packaged into a single,

simple framework and price. 

Our Storytelling Solution is designed to uncover your personal or brand narrative in an authentic way, refine it and make it the backbone of all subsequent content and communications.

1. STORY BRIEFING

(1 – 2hrs)

It begins with a 20 - 30 question interview to help us understand, deeply, the journey, purpose and passions that drive your brand, product, service, cause, founder or executive. 

2. STORY RESEARCH

(1 – 2 weeks)

Next  comes a 15 – 30 slide report on each of two competitors and one on the broader industry to see what stories are already being told, who by, and how they’re performing.

3. STORY BRAINSTORM

(1 – 2hrs)

This session starts with a presentation of everything we have learned so far, which acts as a catalyst for a brainstorm with the relevant teams or individuals to find and fill the story gap with a new narrative.

4. STORY PITCH

(1 – 2hrs)

Having distilled the outcomes of our brainstorm we will present back to you a range of stories to consider, choose or combine.

5. STORY LOCK

(1 week)

Having taken into account your feedback and amends we will deliver your final narrative with accompanying imagery that should underpin every communication henceforth.