neal@mooreslore.com
© Neal Moore 2018, All Rights Reserved
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CONTENT STRATEGY & CONSULTANCY

Content can solve many problems; it can build awareness, change perceptions, incite action, drive business and inspire loyalty, but no single piece of content can do all of those jobs.

Our job is to work out what kind of content will help solve your particular problem and how much of it you'll need; what it should look and sound like, who should create it and, just as importantly, when and where it should be distributed.  

That’s what we call a content strategy, and we can build you one from scratch or take a look at what you’re already doing and identify ways to improve.

SOLUTIONS

Solutions are a combination of services packaged into a single,

simple framework and price. 

 

Our Content Strategy Solution enables you to share your narrative with the world via content and stories that reach your audience on the platform they want, via the medium they choose, in the format they desire.

1. CONTENT AUDIT

(1 – 2 days)

It begins with a content audit of what you’re missing, what you’ve got, what’s working and what’s not.

2. AUDIENCE INSIGHTS

(1 – 2 weeks)

Next we survey  a sample of your customers, staff, suppliers and stakeholders to understand their current content consumption habits.

3. CONTENT BRAINSTORM

(2 – 4hrs)

Armed with our audit, insights and your narrative of course, we can start brainstorming content ideas.

4. CONTENT PITCH

(1 – 2hrs)

Having distilled the outcomes of our brainstorm we will present back to you a range of content pitches with channel recommendations.

5. CONTENT STRATEGY

(1 – 2 weeks)

Having taken into account your feedback and amends we will deliver your final detailed content strategy including distribution plan & budget recommendations.

6. CONTENT CREATION

(Optional)

Sourcing and/or management of best-in-breed content partners to create your content on time and in budget.