BUSINESS COACHING
This is not life coaching or leadership coaching, it is specifically about empowering creative people and businesses with commercial skills for success. If you are a freelancer, independent agency, publisher, production company, marketing or communications department I think you could really benefit.
Scroll down to find out how.
1. COMMERCIAL SKILLS FOR CREATIVE PEOPLE
Build your personal presence, expand your network, increase your pipeline, power up your pitching and close more deals with this course delivered either as 1:1 coaching (8 x 2hr sessions), a 2 day team workshop or a 1 day abridged workshop.
​
Course Outline
-
Personal Presence & Value Proposition. Define your unique value and communications style to stand out from the crowd.
-
Content & Collateral. Tell your story on paper, you never know who may end up seeing it.
-
Networking & Lead Generation. Make and nurture meaningful connections with potential clients through open questioning and active listening.
-
Qualifying & Meetings. Have higher quality, action oriented meetings using DIPADA and the Rule of Thirds.
-
Pitching & Presenting. Inform, educate and entertain with a mix of stats, storytelling and stage craft from an actor.
-
Proposal Writing & Pricing. Contextualise, customise and simplify for a quicker decision.
-
Negotiating & Closing. Get the budget, set the terms and action the close at the right price with these specific techniques.
-
Managing & Growing Relationships. Build trust and leverage client relationships for growth whilst maintaining mutual respect (i.e. escape the ‘vendor’ trap!)
Also includes a FREE LinkedIn Makeover upon course completion (scroll down for details).
​
​
2. PRESENTATION PREPARATION SESSION
Got a big pitch or presentation coming up? Rehearse with me during this half-day session and let's polish up both the delivery and the slides so you can walk on stage with confidence and deliver with panache.
​
Agenda
-
Present. First you present to an audience of one - me!
-
Assess. I’ll then provide an initial assessment of both your performance and slides.
-
Amend. We’ll make some amendments together and run it again.
-
Rehearse. And run it again, and again and again until you feel completely comfortable.
-
Relax. Finally, I’ll share some techniques to help you handle any nerves that may arise on the day.
​
​
​
​3. LINKEDIN MAKEOVER SESSION
Make yourself more appealing to employers, customers, colleagues, partners and press with a half-day LinkedIn makeover that includes:
​
-
Professional headshot & background image creation
-
Development of headline and personal value proposition
-
Reinvigorated ‘About’ section
-
Enhanced employment history
-
Plus a personal content strategy designed to grow and engage your network
​
​
​
Customised programmes can, of course, be created upon request to address specific areas of concern.
​
​​