THE SOCIAL DILEMMA FOR ADVERTISERS: IS IT ETHICAL?
What is the role of advertisers in supporting Big Tech's mission to addict us to social media at the expense of society's health?
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Neal Moore
- Mar 26, 2020
- 3 min
HOW TO RETAIN A LIVE ONLINE AUDIENCE
5 ways to retain an audience for online training and events.
Neal Moore
- Nov 24, 2019
- 2 min
"I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"
On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.
Neal Moore
- Sep 29, 2019
- 3 min
HOW TO NEGOTIATE WITH FREELANCERS & SMALL BUSINESSES
The meeting had gone well, a brief taken and, a week or so later, a response delivered. Then it all went quiet...
Neal Moore
- Aug 25, 2019
- 3 min
IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?
When I say the word influencer, what do you think? And would you trust that thought for finance advice? Well, Singapore's MoF did just that!
Neal Moore
- Aug 2, 2019
- 1 min
MOORE'S LORE ON MONEY FM 89.3
DJ Elliott Danker and I on the Marketing Monday segment talking about businesses can get started with content marketing on Money FM 98.3.
Neal Moore
- Jul 1, 2019
- 3 min
CONTENT STRATEGIST VS. CONTENT CREATOR - WHAT ARE YOU REALLY AFTER?
Content Strategists are in high-demand on LinkedIn but read the ads and you'll see a serious disconnect between job title & job description.
Neal Moore
- Mar 10, 2019
- 3 min
HOW TO MAKE YOUR BOSS LOOK GOOD ON CAMERA
We live in the age of video where everyone, and every executive, is expected to be a TV star as well as a business leader. But, not every...
Neal Moore
- Feb 25, 2019
- 2 min
THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE
In my last post, The Marketer’s Dilemma Pt.1: Paying For Strategy vs. Paying For Stuff, I shared with you a conversation I had with a hot...
Neal Moore
- Feb 18, 2019
- 2 min
THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF
I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...
Neal Moore
- Jan 27, 2019
- 3 min
WHY DID I WAIT 3 WEEKS TO POST MY MOORE'S LORE LAUNCH VIDEO?
If I asked anyone to describe me I am pretty certain the phrase 'shrinking violet' would be unlikely to come up. I was a precocious...
Neal Moore
- Dec 12, 2018
- 2 min
5 KEYNOTE CLICHÉ'S MARKETERS MUST AVOID IN 2019
As another year of summits, conferences and un-conferences comes to an end, it’s time for me to reflect on what I’ve learned. And for...
Neal Moore
- Dec 7, 2018
- 3 min
EVERYTHING IS NOT CONTENT
Every year, depending on what "year of" it is; mobile, social, data, whatever, some dolt exclaims that EVERYTHING is, in fact, mobile,...
Neal Moore
- Dec 7, 2018
- 3 min
NO MORE "PRODUCTIVITY PORN" PLEASE
Kudos to my fellow scribe Nat Eliason for calling out “struggle porn” i.e. the glorification of the hustle over the win leading hustlers...
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