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    THE SOCIAL DILEMMA FOR ADVERTISERS: IS IT ETHICAL?
    Neal Moore
    • Oct 6, 2020
    • 3 min

    THE SOCIAL DILEMMA FOR ADVERTISERS: IS IT ETHICAL?

    What is the role of advertisers in supporting Big Tech's mission to addict us to social media at the expense of society's health?
    HOW TO RETAIN A LIVE ONLINE AUDIENCE
    Neal Moore
    • Mar 26, 2020
    • 3 min

    HOW TO RETAIN A LIVE ONLINE AUDIENCE

    5 ways to retain an audience for online training and events.
    "I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"
    Neal Moore
    • Nov 24, 2019
    • 2 min

    "I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"

    On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.
    HOW TO NEGOTIATE WITH FREELANCERS & SMALL BUSINESSES
    Neal Moore
    • Sep 29, 2019
    • 3 min

    HOW TO NEGOTIATE WITH FREELANCERS & SMALL BUSINESSES

    The meeting had gone well, a brief taken and, a week or so later, a response delivered. Then it all went quiet...
    IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?
    Neal Moore
    • Aug 25, 2019
    • 3 min

    IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?

    When I say the word influencer, what do you think? And would you trust that thought for finance advice? Well, Singapore's MoF did just that!
    MOORE'S LORE ON MONEY FM 89.3
    Neal Moore
    • Aug 2, 2019
    • 1 min

    MOORE'S LORE ON MONEY FM 89.3

    DJ Elliott Danker and I on the Marketing Monday segment talking about businesses can get started with content marketing on Money FM 98.3.
    CONTENT STRATEGIST VS. CONTENT CREATOR - WHAT ARE YOU REALLY AFTER?
    Neal Moore
    • Jul 1, 2019
    • 3 min

    CONTENT STRATEGIST VS. CONTENT CREATOR - WHAT ARE YOU REALLY AFTER?

    Content Strategists are in high-demand on LinkedIn but read the ads and you'll see a serious disconnect between job title & job description.
    HOW TO MAKE YOUR BOSS LOOK GOOD ON CAMERA
    Neal Moore
    • Mar 10, 2019
    • 3 min

    HOW TO MAKE YOUR BOSS LOOK GOOD ON CAMERA

    We live in the age of video where everyone, and every executive, is expected to be a TV star as well as a business leader. But, not every...
    THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE
    Neal Moore
    • Feb 25, 2019
    • 2 min

    THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE

    In my last post, The Marketer’s Dilemma Pt.1: Paying For Strategy vs. Paying For Stuff, I shared with you a conversation I had with a hot...
    THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF
    Neal Moore
    • Feb 18, 2019
    • 2 min

    THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF

    I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...
    WHY DID I WAIT 3 WEEKS TO POST MY MOORE'S LORE LAUNCH VIDEO?
    Neal Moore
    • Jan 27, 2019
    • 3 min

    WHY DID I WAIT 3 WEEKS TO POST MY MOORE'S LORE LAUNCH VIDEO?

    If I asked anyone to describe me I am pretty certain the phrase 'shrinking violet' would be unlikely to come up. I was a precocious...
    5 KEYNOTE CLICHÉ'S MARKETERS MUST AVOID IN 2019
    Neal Moore
    • Dec 12, 2018
    • 2 min

    5 KEYNOTE CLICHÉ'S MARKETERS MUST AVOID IN 2019

    As another year of summits, conferences and un-conferences comes to an end, it’s time for me to reflect on what I’ve learned.  And for...
    EVERYTHING IS NOT CONTENT
    Neal Moore
    • Dec 7, 2018
    • 3 min

    EVERYTHING IS NOT CONTENT

    Every year, depending on what "year of" it is; mobile, social, data, whatever, some dolt exclaims that EVERYTHING is, in fact, mobile,...
    NO MORE "PRODUCTIVITY PORN" PLEASE
    Neal Moore
    • Dec 7, 2018
    • 3 min

    NO MORE "PRODUCTIVITY PORN" PLEASE

    Kudos to my fellow scribe Nat Eliason for calling out “struggle porn” i.e. the glorification of the hustle over the win leading hustlers...

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