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    INNOVATION IN THE AGE OF CORONAVIRUS: 5 AGILE SME'S ACTING FAST!
    Neal Moore
    • Mar 29, 2020
    • 3 min

    INNOVATION IN THE AGE OF CORONAVIRUS: 5 AGILE SME'S ACTING FAST!

    Just as war accelerates the pace of innovation so does a crisis. here are just 5 SME’s that are crushing innovation the age of Coronavirus.
    HOW TO RETAIN A LIVE ONLINE AUDIENCE
    Neal Moore
    • Mar 26, 2020
    • 3 min

    HOW TO RETAIN A LIVE ONLINE AUDIENCE

    5 ways to retain an audience for online training and events.
    "I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"
    Neal Moore
    • Nov 24, 2019
    • 2 min

    "I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"

    On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.
    MOORE'S LORE ON MONEY FM 89.3
    Neal Moore
    • Aug 2, 2019
    • 1 min

    MOORE'S LORE ON MONEY FM 89.3

    DJ Elliott Danker and I on the Marketing Monday segment talking about businesses can get started with content marketing on Money FM 98.3.
    HOW TO AVOID A MID-LIFE CAREER CRISIS
    Neal Moore
    • Jul 24, 2019
    • 4 min

    HOW TO AVOID A MID-LIFE CAREER CRISIS

    I hate my birthday. It’s like New Year’s Eve except all that pressure to have a great time is focussed solely on me, which is the surest...
    CONTENT STRATEGIST VS. CONTENT CREATOR - WHAT ARE YOU REALLY AFTER?
    Neal Moore
    • Jul 1, 2019
    • 3 min

    CONTENT STRATEGIST VS. CONTENT CREATOR - WHAT ARE YOU REALLY AFTER?

    Content Strategists are in high-demand on LinkedIn but read the ads and you'll see a serious disconnect between job title & job description.
    5 OF MY FAVE SG CREATORS FOR A FRIDAY
    Neal Moore
    • Mar 28, 2019
    • 3 min

    5 OF MY FAVE SG CREATORS FOR A FRIDAY

    There is so much incredible creativity happening in Singapore right now if one just turns over a few rocks. Here are five different...
    HOW TO MAKE YOUR BOSS LOOK GOOD ON CAMERA
    Neal Moore
    • Mar 10, 2019
    • 3 min

    HOW TO MAKE YOUR BOSS LOOK GOOD ON CAMERA

    We live in the age of video where everyone, and every executive, is expected to be a TV star as well as a business leader. But, not every...
    THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF
    Neal Moore
    • Feb 18, 2019
    • 2 min

    THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF

    I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...
    WHY INVOKING THE 'BLITZ SPIRIT' FOR BREXIT IS THE WORST COMMS STRATEGY EVER!
    Neal Moore
    • Feb 4, 2019
    • 3 min

    WHY INVOKING THE 'BLITZ SPIRIT' FOR BREXIT IS THE WORST COMMS STRATEGY EVER!

    "My ambition will be to guide our country to the sunlit uplands – a future for our children and grandchildren of aspiration, tolerance...
    DOES BLACK MIRROR'S 'BANDERSNATCH' HERALD A NEW ERA IN INTERACTIVE STORYTELLING?
    Neal Moore
    • Dec 30, 2018
    • 4 min

    DOES BLACK MIRROR'S 'BANDERSNATCH' HERALD A NEW ERA IN INTERACTIVE STORYTELLING?

    Have you see it yet?  Have you?  HAVE YOU?  When a new must-see TV show is released these days there’s always people who go around...
    5 KEYNOTE CLICHÉ'S MARKETERS MUST AVOID IN 2019
    Neal Moore
    • Dec 12, 2018
    • 2 min

    5 KEYNOTE CLICHÉ'S MARKETERS MUST AVOID IN 2019

    As another year of summits, conferences and un-conferences comes to an end, it’s time for me to reflect on what I’ve learned.  And for...
    IS THE FUTURE OF CONTENT UNFINISHED?
    Neal Moore
    • Dec 7, 2018
    • 4 min

    IS THE FUTURE OF CONTENT UNFINISHED?

    Picasso once said, “Art is never finished, only abandoned”.  More recently Kanye West said, “I was thinking about not making CDs ever...
    REVIEW: 'A SQUARE WORLD' IS STORYTELLING AT ITS PUREST
    Neal Moore
    • Dec 7, 2018
    • 3 min

    REVIEW: 'A SQUARE WORLD' IS STORYTELLING AT ITS PUREST

    I have a confession to make... Twice a year, at the turn of winter to spring and of summer to autumn I get a little teary-eyed. I’m not...
    EVERYTHING IS NOT CONTENT
    Neal Moore
    • Dec 7, 2018
    • 3 min

    EVERYTHING IS NOT CONTENT

    Every year, depending on what "year of" it is; mobile, social, data, whatever, some dolt exclaims that EVERYTHING is, in fact, mobile,...
    IS THERE ANY REAL RETURN ON VIRTUAL REALITY?
    Neal Moore
    • Dec 7, 2018
    • 3 min

    IS THERE ANY REAL RETURN ON VIRTUAL REALITY?

    Economies of scale essential when it comes to monetising content.  Only when audiences reach the hundreds-of-thousands can the cost of...

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