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Oct 6, 2020
3 min

THE SOCIAL DILEMMA FOR ADVERTISERS: IS IT ETHICAL?

What is the role of advertisers in supporting Big Tech's mission to addict us to social media at the expense of society's health?

"I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"

Neal Moore

Nov 24, 2019
2 min

"I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"

On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.

IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?

Neal Moore

Aug 25, 2019
3 min

IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?

When I say the word influencer, what do you think? And would you trust that thought for finance advice? Well, Singapore's MoF did just that!

THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE

Neal Moore

Feb 25, 2019
2 min

THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE

In my last post, The Marketer’s Dilemma Pt.1: Paying For Strategy vs. Paying For Stuff, I shared with you a conversation I had with a hot...

Neal Moore

Feb 18, 2019
2 min

THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF

I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...

Neal Moore

Dec 7, 2018
3 min

EVERYTHING IS NOT CONTENT

Every year, depending on what "year of" it is; mobile, social, data, whatever, some dolt exclaims that EVERYTHING is, in fact, mobile,...

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