THE SOCIAL DILEMMA FOR ADVERTISERS: IS IT ETHICAL?
What is the role of advertisers in supporting Big Tech's mission to addict us to social media at the expense of society's health?
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Neal Moore
- Mar 29, 2020
- 3 min
INNOVATION IN THE AGE OF CORONAVIRUS: 5 AGILE SME'S ACTING FAST!
Just as war accelerates the pace of innovation so does a crisis. here are just 5 SME’s that are crushing innovation the age of Coronavirus.
Neal Moore
- Mar 26, 2020
- 3 min
HOW TO RETAIN A LIVE ONLINE AUDIENCE
5 ways to retain an audience for online training and events.
Neal Moore
- Nov 24, 2019
- 2 min
"I FUNDAMENTALLY DISAGREE WITH YOU ON EVERY CONCEIVABLE LEVEL"
On the Future Design podcast I discuss everything from fake news to mindfulness via stories about content and, er, storytelling.
Neal Moore
- Sep 29, 2019
- 3 min
HOW TO NEGOTIATE WITH FREELANCERS & SMALL BUSINESSES
The meeting had gone well, a brief taken and, a week or so later, a response delivered. Then it all went quiet...
Neal Moore
- Aug 25, 2019
- 3 min
IS THERE A PLACE FOR INFLUENCERS IN FINANCE MARKETING?
When I say the word influencer, what do you think? And would you trust that thought for finance advice? Well, Singapore's MoF did just that!
Neal Moore
- Aug 2, 2019
- 1 min
MOORE'S LORE ON MONEY FM 89.3
DJ Elliott Danker and I on the Marketing Monday segment talking about businesses can get started with content marketing on Money FM 98.3.
Neal Moore
- Jul 24, 2019
- 4 min
HOW TO AVOID A MID-LIFE CAREER CRISIS
I hate my birthday. It’s like New Year’s Eve except all that pressure to have a great time is focussed solely on me, which is the surest...
Neal Moore
- Jul 1, 2019
- 3 min
CONTENT STRATEGIST VS. CONTENT CREATOR - WHAT ARE YOU REALLY AFTER?
Content Strategists are in high-demand on LinkedIn but read the ads and you'll see a serious disconnect between job title & job description.
Neal Moore
- Mar 28, 2019
- 3 min
5 OF MY FAVE SG CREATORS FOR A FRIDAY
There is so much incredible creativity happening in Singapore right now if one just turns over a few rocks. Here are five different...
Neal Moore
- Mar 14, 2019
- 3 min
IN ADVERTISING YOU DON'T HAVE TO BE A DICK TO BE TALENTED
I've never met Andrew Hook, Havas's recently departed Chief Creative Officer, but reading the comments beneath this story on his move to...
Neal Moore
- Mar 10, 2019
- 3 min
HOW TO MAKE YOUR BOSS LOOK GOOD ON CAMERA
We live in the age of video where everyone, and every executive, is expected to be a TV star as well as a business leader. But, not every...
Neal Moore
- Feb 25, 2019
- 2 min
THE MARKETER'S DILEMMA PT.2: PAYING FOR TIME VS. PAYING FOR VALUE
In my last post, The Marketer’s Dilemma Pt.1: Paying For Strategy vs. Paying For Stuff, I shared with you a conversation I had with a hot...
Neal Moore
- Feb 18, 2019
- 2 min
THE MARKETER'S DILEMMA PT.1: PAYING FOR STRATEGY VS. PAYING FOR STUFF
I was recently phoned by a hot prospect currently entertaining a proposal. Not to brag but he thinks I’m great! By his own admission, he...
Neal Moore
- Feb 4, 2019
- 3 min
WHY INVOKING THE 'BLITZ SPIRIT' FOR BREXIT IS THE WORST COMMS STRATEGY EVER!
"My ambition will be to guide our country to the sunlit uplands – a future for our children and grandchildren of aspiration, tolerance...
Neal Moore
- Jan 27, 2019
- 3 min
WHY DID I WAIT 3 WEEKS TO POST MY MOORE'S LORE LAUNCH VIDEO?
If I asked anyone to describe me I am pretty certain the phrase 'shrinking violet' would be unlikely to come up. I was a precocious...
Neal Moore
- Jan 9, 2019
- 5 min
5 STORIES OF GIVING BY 5 GIFTED SINGAPOREAN FILMMAKERS
From the the 1970s through the 1990s Singapore was focussed on the business of nation building, developing a national narrative around...
Neal Moore
- Jan 3, 2019
- 3 min
VISUAL STORYTELLING LESSONS FROM A TWO-TIME OSCAR SHORTLISTED CINEMATOGRAPHER
On 3rd of January the Singapore Association of Motion Picture Professionals, along with Singapore's IMDA of course, hosted an evening...
Neal Moore
- Dec 30, 2018
- 4 min
DOES BLACK MIRROR'S 'BANDERSNATCH' HERALD A NEW ERA IN INTERACTIVE STORYTELLING?
Have you see it yet? Have you? HAVE YOU? When a new must-see TV show is released these days there’s always people who go around...
Neal Moore
- Dec 27, 2018
- 3 min
HOW TO BE A DIVERSITY ALLY IN 2019: A GUIDE FOR STRAIGHT, WHITE DUDES (LIKE ME!)
Dear straight, white, brethren, it's going to be 2019 in a few days and I wanted to catch you before you decide on all your resolutions...
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